Optimization & Upgrades
Targeted enhancements.
Higher level performance.
A well-built website still requires refinement as your business grows, search behavior changes, and expectations rise.
Optimization & Upgrades are advanced service packages designed to strengthen specific aspects of your WordPress website – performance, structure, visibility, accessibility, and security – without requiring a full rebuild.
01
Site Improvements
Advanced Improvements - Not Cosmetic Tweaks
Every upgrade has a purpose.
These services are not about visual refreshes or arbitrary adjustments. Each package focuses on structural, technical, and strategic improvements that directly affect credibility, usability, visibility, and risk.
Changes are intentional, measured, and designed to strengthen the website as a living business system.
If your original site was built with shortcuts, a rigid template, or out-dated theme, you may need a site rebuild: Website ReDesigns
When Optimization Has the Greatest Impact
Optimization is especially effective when:
- The website is more than two years old
- Content has outgrown its structure
- The business has repositioned or expanded services
- Users have experienced friction or confusion
- Performance feels slower or inconsistent
- Mobile experience is uneven
If your firm has evolved, your website should evolve with it.
02
Why invest
Why Firms Invest in Optimization & Upgrades
It’s a strategic investment in the system behind your digital presence.
Clients invest in optimization to strengthen:
- Credibility - A polished, well-structured site reflects a competent firm
- User Experience - Visitors find what they need faster and with confidence
- Performance - Faster, clearer sites convert better
- Operational efficiency - Cleaner structure reduces internal friction
- Future-readiness - The website scales instead of becoming a liability
- Security - Enhanced security access and firewalls
03
Add-On Packages
Optimization & Upgrade Packages
Targeted enhancements for higher level performance.
These upgrades are ideal when something feels “off,” but the solution isn’t obvious. We diagnose the issue, address it at the system level, and elevate the site to match how your firm now operates. All optimization work begins with a focused review to confirm scope, priorities, and constraints before work starts. Final pricing is determined by site size, technical condition, and scope.
Performance & Speed Optimization
Starts at $1500
Because slow websites quietly undermine trust.
As content grows and functionality expands, performance often degrades without warning. Even small delays can signal disorganization – regardless of how strong the business behind the site may be.
Performance optimization focuses on:
- Load-time improvements
- Core Web Vitals refinement
- Asset and image optimization
- Code and plugin efficiency
- Overall site responsiveness
Faster sites feel more professional, more reliable, and easier to trust.
UX & Navigation Refinement
Starts at $2000
Clarity scales better than complexity.
Many businesses outgrow their website structure long before they notice. Navigation becomes cluttered, content expands without hierarchy, and users struggle to find what matters most.
We refine:
- Page hierarchy and content organization
- Navigation paths and user flow
- Placement of key information
- Mobile usability and consistency
The goal is not novelty – it’s organizational clarity.
Professional buyers value websites that are direct, intuitive, and easy to navigate.
Content & Messaging Optimization
Starts at $2500
When the business evolves, the website needs to keep up.
As services expand and positioning matures, messaging often becomes diluted or fragmented. Reassessing and updating content for your target audience can greatly improve site traffic and conversions.
We help:
- Reorganize and streamline content
- Clarify explanations and value propositions
- Strengthen positioning and authority
- Improve readability and hierarchy
- Eliminate outdated or conflicting information
Your website should tell a confident, cohesive story – not force visitors to piece one together.
Accessibility & Compliance Enhancements
Starts at $1800
Accessibility is part of professional presentation.
Our websites are built on the WordPress platform which provides a strong foundation for accessible design from the start – including semantic structure, responsive layouts, and assistive-technology support.
Enhancements may include:
- Improved contrast and readability
- Keyboard navigation refinement
- Alt text and semantic structure alignment
- WCAG-aligned improvements
This protects your reputation, improves usability for all visitors, and reduces long-term risk.
Optimization ensures accessibility remains strong as content grows and standards evolve.
SEO & AEO Optimization Upgrades
Starts at $2000
Search visibility now depends on structure, not just keywords.
Search behavior is changing rapidly. AI-powered platforms increasingly rely on clear structure, semantic content, and well-organized data to surface results.
Our SEO and AEO optimization focuses on:
- Structured data and schema implementation
- Clear headings and semantic HTML
- Search intent alignment
- Content structure optimized for AI interpretation
These upgrades help ensure your website remains visible and competitive as search continues to evolve.
Advanced Security Enhancements
Starts at $1500
Proactive protection for business-critical websites.
Security issues are rarely obvious – until they become urgent – or even too late.
Advanced security upgrades strengthen protection beyond baseline measures and focus on prevention, monitoring, and resilience.
Enhancements may include:
- Advanced security configuration
- Monitoring and threat detection
- Hardening against common attack vectors
- Improved backup and recovery readiness
This reduces risk, protects credibility, and minimizes disruption.
Section & Page-Level Upgrades
Starts at $1200
Because slow websites quietly undermine trust.
When specific parts of your website feel outdated or underperforming, we modernize them strategically. Updating content for your audience can greatly improve site traffic and conversions.
Common upgrades include:
- Service pages
- Homepage hero and key messaging
- Navigation and footer structure
- Pricing and FAQ sections
- Forms and conversion points
- Key landing pages
Small, focused upgrades often produce meaningful gains in clarity and performance.
04
Our Process
Our Optimization Process
Structured, strategic, and measured.
1. Assessment & Diagnosis
We evaluate performance, structure, UX, messaging, accessibility, and technical health.
2. Strategic Recommendations
Clear, prioritized upgrades tied to business goals – not guesswork.
3. Implementation
High-impact improvements applied carefully and systematically.
4. Testing & Validation
Cross-device, cross-browser, and accessibility validation.
5. Ongoing Refinement (Optional)
Many clients transition into Evolution Site Manager for continuous optimization and long-term stability.
Your Website Should Evolve with Your Business
Make your website work as hard as you do
Change is constant – in technology, search, and user expectations. Don’t get left behind.
If your site feels almost right, it’s likely costing you opportunities you can’t see. Optimization & Upgrade packages strengthen the speed, structure, clarity, visibility, and resilience of your website.