Web Design & Development / WordPress

Web Design & Development

A purpose-driven, solution-based design approach goes beyond surface-level aesthetics to prioritize the development of strategically crafted websites that meet with specific business goals and objectives. We bridge the gap of sites simply created to visually satisfy owners, to beautifully designed websites built from the ground up to enhance user experience, attract your target audience, convert viewers into customers, and contribute to long-term success.

We start by gaining an understanding of your business and marketplace, and developing a personalized process that addresses your unique business challenges. This strategic approach results in tangible outcomes, including enhanced lead generation, increased sales, improved revenue, and elevated brand reputation. 

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    A Clear Path to Success

    Solution-Based Web Design

    What is solution-based web design and why is it key to your online success?
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    Meeting Your Needs

    Your business may be similar to others but your needs are uniquely different. Our solution-based strategy has been specifically developed to address your specific needs.
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    Understanding the Problem

    The strategy begins with identifying the challenges your business is facing. This can be creating online visibility, building brand awareness, or developing a customer service process.
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    Goals & Objectives

    Setting clear goals and objectives ensures you have measurable results. Whether it's increasing sales, improving user engagement, or enhancing your brand's image, these become the foundation of your design strategy.
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    Design with a Purpose

    This approach means that every element of your website serves a specific purpose. From user-friendly navigation to compelling visuals, each aspect is carefully crafted to address your objectives.
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    Effective Outcomes

    By following our solution-based approach, your website is not only visually appealing but highly effective. This leads to increased conversions, a more engaged audience, and ultimately, business growth.
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    Long Term Success

    Our web design strategy and customizable CMS platform permits your site to evolve with your business and allows for continuous improvements and adaptations as your goals change.
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    Better Results

    Breakpoints' purpose-driven, solution-based web design strategy significantly impacts outcomes because sites are specifically crafted to meet your desired results.

Breakpoint provides cost-effective, enduring solutions to establish and maintain a professional, resilient online presence for your business.

Our Process

Overview

The initial consultation allows us to gain insight into your business and industry, learn about your customers, understand your overall design vision, and discuss your timeframe and budget.

Exploration

Our exploratory session lays the groundwork for understanding your brand identity, target audience, and desired user experience; and to discuss goals, expectations, and project scope.

Strategy

A tailored strategy development ensures a cohesive and effective approach to achieving your objectives and and goals, and defines the roadmap for the creative design process.

What We Offer

Our Design Approach

Breakpoints’ strategic, flexible design approach ensures that your online presence is specifically tailored to achieve your business goals.

Whether it’s offering services, selling products, sharing information, or generating leads, we tailor our design strategy to align with your objectives and goals.

We help organize, create, and present content effectively. This includes compelling copy, engaging images, and multimedia elements that tell your story and convey your message.

We put your viewers first by creating easily navigable layouts that are user-friendly and intuitive to your specific target market and audience.

We focus on aesthetics, using appealing visuals, a harmonious color scheme, and typography that complements your brand.

Your website is an extension of your brand identity. We ensure the design aligns with your brand’s values, mission, and messaging.

Our websites are designed to adapt seamlessly to various screen sizes, from desktops to smartphones, to ensure that you reach users wherever they are.

We implement SEO best practices from the very beginning to ensure your websites organic visibility in search engines.

We optimize your site’s performance by initially providing the correct site settings, installing compressed fonts, correctly sizing and compressing images, auditing and adjusting content to reduce load times, and utilizing specific plugins to optimize page speed.

We design with an eye on the future. As technologies and trends evolve, we provide on-going services that ensure that your website remains adaptable and relevant.

Mobile-responsive websites

Breakpoint is dedicated to crafting websites which prioritize practical solutions oriented toward achieving your business goals. Our approach is aimed at not only attracting more customers but also boosting your efficiency and revenue.

We deliver unique, attractive, mobile-responsive websites that elevate online visibility and strengthen your competitive edge within your marketplace. Our user-friendly, intuitive layouts enhance user experience, ultimately leading to more successful and satisfying online interactions, and achieving long-term success.

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Personalized approach with end-to-end solutions.

We develop personalized content and design strategies for individual businesses based upon their unique needs, challenges, and audience.

With our personalized approach and commitment to excellence, we’re dedicated to delivering web solutions that not only look great but also drive measurable results. We understand that each business is unique, with its own goals, challenges, and audience, which is why we take the time to listen and understand each clients’ unique vision. 

From the initial consultation to the final delivery, we endeavor to create custom web design solutions that not only meet requirements but also exceed expectations. Our team of experienced designers, developers, and strategists is dedicated to delivering high-quality, innovative, and results-driven solutions that enhance our clients online presence.

With our end-to-end solutions, we handle every aspect of the web design process, from conceptualization to implementation and ongoing maintenance. Our comprehensive range of services are designed to meet the diverse needs of businesses across varied industries. 

Ready for your website to take your business to the next level?

Get in touch today for a complimentary consultation.

Web Services

Web Design & Development

Original web designs and custom development.

Ecommerce & Payment Solutions

Online payment for products, digital downloads, and services.

Website Refresh / Redesign

Design updates to current web content or redesign and rebrands.

Single Page / Landing Page

Single page websites for small sites or landing pages for sales funnels.

Content
Development

Copywriting, editing, and asset curation for branded web design.

Asset Curation & Optimization

Asset curation, sizing, and optimization for faster site loads.

Brand Identity &
Logo Design

Custom logo and favicon design, color palettes, and typography.

Graphic Design & Infographics

Custom backgrounds, iconography, and infographics.

Mobile Responsive Optimization

Responsive page optimization and database optimization.

Search Engine Optimization

Sitemap, keywords, architecture, titling, internal and outbound links.

Security Monitoring & Maintenance

Application updates, security patches, and backups in real time.

Web Maintenance & Support

Updates for database, themes, plugins, applications, and support.

Industries We Serve

Need a custom website to drive your business?

Value Added Services

The true value of a website is in the services provided before and after development.

The true value of a website encompasses a holistic approach that goes beyond simply delivering a design to providing comprehensive solutions both before and after development that drive tangible business results.

Pre-Design

Our initial consult and assessment provides us with some insight into your business, industry, customers, and the challenges your business is currently facing. From here we’ll get a general idea of your site needs and provide a range of pricing and options for you to consider.

A further exploratory session lays the groundwork for understanding your brand identity, target audience, and desired user experience, and serves as an opportunity to discuss goals, expectations, and project scope in order to provide you with a comprehensive plan and written proposal.

Conducting market research and competitor analysis helps us gain a deeper understanding of your business’s target audience, industry trends, and competitive landscape. This data informs our strategic decisions and ensures that the web design aligns with your goals and objectives.

Developing a comprehensive content strategy ensures that the website effectively communicates the right messages to your target audience. This involves outlining key elements such as branding, content, functionality, and user experience to create a roadmap for the design process.

Creating a custom website requires a combination of creativity, technical expertise, and strategic thinking to craft a unique and tailored solution that is aligned with your objectives. From initial concept development to final implementation, meticulous attention to detail and effective collaboration are essential to ensure the website meets the your vision.

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Post-Launch

Providing ongoing maintenance and updates ensures your website remains secure, functional, and at optimal performance. This includes monitoring for issues, applying security patches, and fixing bugs.

Continuously optimizing and managing the site content helps businesses attract and engage visitors, improve search engine visibility, and drive conversions. This involves updating content regularly, analyzing performance metrics, and refining content strategy based on audience feedback and data insights.

Providing SEO services helps businesses increase online visibility, attract targeted traffic, and generate more leads or sales. Analytics and reporting track website performance, monitor user behavior, and measure the effectiveness of your online efforts, and provide valuable insights for continued site improvement.

Human support offers personalized assistance and guidance to address unique challenges and technical issues, ensuring a seamless and stress-free experience, expert assistance, and reliable results.

Preferred Page Builders

Latest Web Projects

Ready to Take The Leap?

Find out how Breakpoint can make your website work for you.
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Office Hours: 9am ~ 5pm PST
Monday – Friday, Closed Weekends
Location: Sacramento, CA