Content Development
Engage, inform, and convert viewers into customers.
Content development plays a crucial role in web design as it contributes significantly to the overall value of a website. Good content enhances user engagement, communicates brand messaging, improves SEO, drives lead generation and conversion, establishes authority and credibility, and supports social media and marketing efforts. Investing in content development ensures that your website effectively communicates with its audience, achieves its goals, and delivers tangible value to your business.
We offer:
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Copywriting / Editing – SEO integrated text
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Asset Curation – selected imagery, correct sizing, and optimization
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Graphic Design – backgrounds, illustrations, infographics, user elements
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Photography / Videography – selected or created content
Content Strategy for the Web
Our Content Strategy is a holistic approach that encompasses various elements:
- Audience Analysis: Understanding your target audience’s preferences, behaviors, and needs helps in creating content that resonates with and engages your intended audience.
- Goals & Objectives: Our content strategy begins with setting clear goals and objectives. Whether it’s to increase brand awareness, drive website traffic, generate leads, or boost sales, these objectives guide our content creation.
- Audit & Planning: We assess existing content to identify strengths, weaknesses, gaps, and opportunities for improvement during development.
- Creation & Curation: Content creation involves generating original content that aligns with our content strategy and meets the needs of your target audience.
- Optimization: We optimize content for search engines (SEO) and user experience (UX) to maximize visibility, engagement, and conversions.
Content Services
Breakpoint's 10 Point Process
Developing web content is a systematic process that involves several stages:
1. Determine Goals & Objectives
2. Define Target Audience
3. Research & Refine
4. Keyword Analysis
5. Outline Content Strategy
6. Content Creation, Proofing & Editing
7. Asset Curation
8. Format & Design
9. SEO Optimization
10. Publish & Promote
Clearly identify your target audience. Understanding who you're speaking to and what they want to achieve will guide the content creation process.
We refine and define the goals of the content and it's intended use.
We define your brand's voice and tone, and messaging style to incorporate into your content.
We create a comprehensive content plan that defines the layout to be developed in the site.
We research current industry trends, competitor strategies, and relevant keywords for use.
We produce high-quality, engaging, and relevant content that fulfills your end-users needs.
We develop keyword strategy to incorporate throughout the content.
