Web Management

Keep your site, fast, sexy, and secure. See Plans for Details.

• Human Support: We don’t use AI bots to frustrate you from getting services you need. You can call, email, or text us at any time to get support or schedule work. 
• Regular Updates: This includes updating the WordPress core, plugins, and themes. Updates often include security patches and new features, so it’s essential to stay current.
• Backups & Restoration: Regular backups of your website are essential for disaster recovery. Restoring a site, even from a backup, requires understanding and awareness of the state of the site content and configuration prior to restoration. 
• Security Scans: Regularly scanning your site for malware or other security issues is crucial. We utilize top-of-the-line applications and plugins available to perform regular scans to alert us to any issues. When an issue is detected it is mitigated. 
• Login Security & User Role Management: Custom login URL created for Admins and users. Administrators accounts should be well-protected, and provided with two-factor authentication. User’s should only be provided with access according to their role within the organization and website.
• Monitor and Optimize Website Performance & Uptimes: This involves monitoring site speed and uptimes regularly. And in the event of an issue arising, not only being able to troubleshoot or mitigate the situation, but recommend a course of action that takes into account plugin changes, theme changes, and other factors that may impact site performance. 
• Database Optimization: Over time, your WordPress database can become bloated with unnecessary data. We regularly sweep and optimize your database. This service positively impacts site performance and speed.
• Situational Awareness of the Custom Site Configuration: In general, in order to perform these responsibilities, the site admin must constantly be updating their knowledge and awareness of evolving technologies, platforms, plugins, codes, regulations, and security concerns, and the potential conflicts, side-effects, and mitigation strategies for implemented fixes involved in the unique assortment of technologies that make up your website. This requires ongoing education, practice, and expertise, which is included within the fee structure.
• Goal Assessment: Quarterly review of website goals and adjust strategies as needed.
• SEO Analytics Systems: Our in-depth analytics systems provide data to help you make decisions and adjustments to the site due to market shifts.
• Content & Design Requests: Keep your website fresh and future proof.  Improve site statistics through on-demand updated content and design layouts.
• Managed Hosting & SSL Certificate: Optional Top-tier WP Managed Hosting, Wildcard SSL Certificate and CDN (speeds load time) add-on to complete your plan.

SEO requires continuous evolution to enhance online visibility and organic traffic:

1. On-Page Optimization: Content remains king, and optimizing it for search engines and user experience is crucial. This includes keyword research, content creation, and ensuring high-quality, relevant, and engaging content.

2. Technical SEO: Ensuring that websites are technically optimized for search engines is essential. This involves tasks such as improving site speed, optimizing site structure and navigation, fixing broken links, and implementing schema markup.

3. Mobile SEO: With the increasing use of mobile devices, optimizing websites for mobile search is imperative. This includes mobile-friendly design, fast loading times on mobile devices, and optimizing for voice search.

4. Local SEO: For businesses targeting local customers, optimizing for local search is essential. This involves optimizing Google My Business listings, Yelp, and other local citations, and ensuring consistent NAP (Name, Address, Phone Number) information across online platforms.

5. User Experience (UX) Optimization: Search engines increasingly prioritize user experience, so optimizing for UX is crucial for SEO. This includes improving site navigation and layout for reducing bounce rates and enhancing overall user satisfaction.

6. SEO Analytics and Reporting: Comprehensive analytics and reporting help track the performance of SEO strategies and identify areas for improvement. This includes tracking keyword rankings, organic traffic, conversion rates, and other relevant metrics.*

7. SEO Audits and Strategy Development: Conducting regular SEO audits helps identify technical issues, content gaps, and optimization opportunities. SEO services include developing tailored strategies based on audit findings to improve overall search visibility.

*Per Plan

AEO (Answer Engine Optimization) is like SEO, but for chatbots. It is the practice of optimizing your content so search platforms can directly provide answers to queries, rather than just listing links.

 Instead of focusing only on Google’s algorithms, AI-O considers:

• Structuring information so AI can interpret it and cite it (clear, factual, and well-organized writing).
• Using schema markup and structured data so AI tools can extract key points.
• Building authority and credibility across the web (so AI considers your content trustworthy).
• Creating content that answers questions directly and conversationally (how AI delivers results).

The goal: increase visibility in AI search and assistant results, not just Google’s rankings.

Which Is More Effective?
SEO is still essential for driving steady, long-term web traffic. Google and traditional search engines remain dominant in how people find businesses.

AEO is becoming increasingly important as more users rely on AI assistants to find, summarize, and recommend services. For example, if someone asks ChatGPT, “Find me a bookkeeping service in Sacramento,” AEO practices help make sure your business gets recommended.

How They Work Together
Neither replaces the other. Instead:

SEO gets you ranked in search engines.

AEO positions you to be surfaced in AI search tools.

Together, they future-proof your online presence.

You are always in full control of your website. We offer recommendations for changes and additions to your site based on SEO and Analytics reporting to assist you in reaching your goals.

Maintenance includes updates to the WordPress platform, theme, plugins, and security patches provided in the original site build as they become available.

Not all plugins play well together, and leaving your site to auto-updates can lead to conflicts, errors, breakages, and site crashes. Additionally, every website configuration is different and there is no “one-size-fits-all” approach – one must be attentive, mindful, and informed to the specific site build, which requires time, expertise, effort, and attention. Our plan offers manual updates by a web pro with understanding of your site and how to mitigate these issues.

You’re always free to add content to your site if you are experienced with the page builder of the site. If you are unsure about using the page builder, simply contact us to have your content added.

Adding new pages, changing the layout, adding plugins, new code, or new integrations, adds more complexity, risk, vulnerability, liability, and may add to the costs of managing your site. To protect the security, quality and performance of the site as a whole, any third party plugin that jeopardizes the overall website integrity will be removed at Breakpoints’ sole discretion.

So check with us before you loading up on plugins or integrations, so we can make sure everything is compatible.

Once enrolled in a Plan, you’re able to make content and design requests which will be delivered one at a time, usually completed within one to three days depending upon the request.

• Web design work is limited to a single domain per client unless otherwise agreed to.
• Web design work refers to design work for that specific single client website, and does not include third party tools or technology integrations.
• It is limited to the layout, content, connectivity, and design theme of the self-contained website; basically, allowing for  “remodeling” within the “walls” of your theme and site parameters.
• You may request additions or changes to text copy – provided by you. Copywriting and content development are additional.

The work being done on your site is handled by senior-level designers who have the unique knowledge of your particular site build. You’ll probably pay more for the time it takes someone else to get assimilated with your site, often through some errors and mistakes. And there is no need to negotiate pricing or payment schedules.

Depending upon your specific plan, we provide daily, weekly or monthly local, server, and cloud backups. We can restore your site from the point of backup, however you may lose any information you added after the date of the backup.

There are no “roll-overs” for services. This program allows you the services and support time up to the specified amount each month per the subscribed Plan. You may always choose to move up from your current plan to get additional time or services.

If you need additional services, you can always move up to a higher Plan, but you may only move once to a lower Plan during your current service term.

Plans are provided within 12 month commitment periods. When your plan ends, if you have not cancelled within 30 days prior to the end of the service term, your Plan will be automatically renewed for another 12 month term.