Consulting & Advisory
Clarity before commitment.
Direction before investment.
Every organization needs an occassional experienced, objective assessment of what’s working, what’s not, what’s underperforming, and why, and what the most logical fix would be.
Breakpoint’s Consulting & Advisory services provide that clarity – without pushing you into a new build before you’re ready.
01
Hidden Issues
Why Consulting Comes First
Most website problems aren’t obvious on the surface.
Sites can look polished while quietly underperforming. Structure may be limiting growth. Content may be unclear or misaligned. Technical decisions made years ago may now be introducing risk.
Our advisory work exists to answer the questions many leaders are already asking internally:
- Is our website helping us - or holding us back?
- Do we need a full rebuild, or targeted improvements?
- What should we prioritize now versus later?
- Where are we losing clarity, credibility, or efficiency?
This service replaces uncertainty with informed decision-making.
When Consulting Is the Right Move
Organizations typically engage us for advisory services when:
- They’re unsure whether a new site is actually necessary
- Their site feels outdated, fragile, or hard to manage
- They’ve been burned by past agencies or vendors
- They want expert input before committing a budget
- Internal teams lack clarity or alignment in fixing issues
- Leadership wants an objective, outside perspective
If you’re hesitating, that hesitation is usually a signal - consulting is designed for that moment.
02
benefits
What Consulting & Advisory Includes
A structured, unbiased evaluation of your website as a system.
We assess your website from a strategic, structural, and operational perspective – not just design aesthetics. This is where most freelancers or agencies focus and why engagements fail long-term.
Typical focus areas include:
- Website structure, architecture, and scalability
- Messaging clarity and content organization
- User experience and navigation flow
- Performance, stability, and technical health
- Long-term viability of your current platform
- Alignment between business goals and site behavior
The result is a clear understanding of what’s working, what’s not, and why.
What You Walk Away With
Clients leave advisory engagements with:
- Clear answers instead of assumptions
- A prioritized roadmap of recommended actions
- Confidence in what to fix and what not to touch
- Reduced risk of unnecessary rebuilds or wasted spend
- A practical plan aligned with real business needs
Many clients tell us this step alone saves them from costly missteps.
03
Single services
Consulting Packages
These Consultation Packages provide site reviews, recommendations, advisory sessions, and evaluations for your next step.
All session fees are credited to your web project if started within 60 days of a session conclusion.
First Steps Strategy Session
Planning a New Website
$2,000 · Single Session + Strategy Summary
A one-on-one 90 minute live strategy workshop that prepares you for the best possible outcome, plus a written Strategic Summary (delivered within 5 business days).
Includes:
Business Alignment Strategy
Audience & Messaging Assessment
Strategic Architecture Framework
Platform & Build Readiness Discussion
Roadmap + Next Steps
Best for:
Organizations serious about building a modern, impactful web presence correctly for visibility, conversions, and performance. If you’re still exploring DIY platforms or looking for low-cost templates, this won’t be the right fit.
New Builds or ReBuilds:
Building a new website is one of the most important strategic decisions your firm will make – and getting the foundation right matters more than visuals. If you’re preparing for a new site and want confidence in the direction before investing in design and development, the First Steps Strategy Session gives you a structured roadmap for success and expert guidance before moving forward.
Benefits:
- Guidance to choosing the right platform and framework, and why that matters for visibility, scalability, and performance.
Understand how your core services, audience, and goals should shape your website strategy – before any lines are drawn.
Clarify who you serve, what you want visitors to think and do, and how your site can communicate that effectively.
Define high-level content and structure blueprint that shows what pages, flows, and conversions your new site should support.
Develop a clear action plan that sets you up to brief a design/build engagement with confidence.
Existing Sites:
Executive Review
$600 · Single session
A streamlined 60 minute focused review for leadership teams who want clear, expert feedback without a long engagement.
Includes:
- Review of key pages and site structure
- High-level UX, clarity, and performance feedback
- Identification of immediate risks or gaps
- Live working session with direct recommendations
Best for:
Executives who want quick clarity and confident next steps.
Website Diagnostic
$900 · Fixed-scope engagement
A structured written assessment to understand what’s working, what’s underperforming, and where value is being lost.
Includes:
Website structure, UX, and content review
Performance and technical health assessment
Scalability and long-term viability check
Live 30 minute walkthrough of findings
Written summary with prioritized issues
Best for:
Firms who know something isn’t right but need clarity before making changes.
Evaluation & Roadmap
$1,800 · Strategic engagement
A deep evaluation with a clear, prioritized plan for improvement without committing to a rebuild project upfront.
Includes:
- Comprehensive review of structure, messaging, UX, and performance
- Content and architecture analysis
- Growth and future-readiness assessment
- Strategic recommendations with rationale
- Prioritized roadmap (what to fix now, later, or not at all)
- Live 60 minute strategy review and Q&A
Best for:
Organizations deciding whether to rebuild, optimize, or manage their existing site.
04
monthly services
Ongoing Advisory Services
Strategic guidance when decisions matter most.
$1,200 / month · Ongoing advisory support
*Up to 6 hours per month. Actual site work is not included.
Some organizations don’t need full website management – but they do need a trusted expert involved in key decisions. Our Ongoing Advisory services provide access to experienced guidance without committing to a full operational engagement or site management.
What Advisory Support Provides:
- Strategic input on website changes before they’re implemented
- Ongoing guidance around structure, content, and scalability
- Support evaluating ideas, vendors, or internal proposals
- Periodic check-ins to ensure the site remains aligned with business goals
- A reliable point of contact for questions that don’t fit neatly into “maintenance” or “redesign”
This service is designed for leadership teams who want clarity, confidence, and a second set of expert eyes as their website evolves.
The Benefits to Your Team:
Better decisions, fewer mistakes – get informed guidance before committing time or budget
Reduced risk – avoid changes that create long-term technical or structural problems
Clearer priorities – know what actually matters now versus what can wait
Executive-level confidence – make website decisions with clarity instead of uncertainty
Continuity of insight – work with someone who understands your site, not a rotating vendor
Who This Is Best For?
Advisory services are ideal for firms that:
- Want expert input without full site management
- Have internal teams or vendors executing changes
- Are planning phased improvements or future redesigns
- Need occasional but reliable strategic support
For many clients, advisory support becomes a natural bridge between one-time consulting and long-term website management - providing stability, clarity, and confidence as the business evolves.
05
The Right Service
Is This Right for You?
Consulting & Advisory is a strong fit if you:
- Want clarity before investing further
- Value informed, long-term thinking
- Prefer prevention over reaction
- Need a trusted perspective, not a pitch
- Want to reduce risk and avoid costly mistakes
If you already know exactly what you need and are ready to build immediately, design and development may be the better starting point.
Why Work With Breakpoint
We don’t approach consulting as a sales exercise.
Our perspective is shaped by:
- Designing and managing long-term web builds and systems
- Seeing where and how sites break down after launch
- Understanding cosmetic fixes versus structural improvements
- Understanding standard maintenance is 'life-support' - not performance
Start With Clarity
If you’re unsure what your website actually needs or want confidence before making changes, consulting is the right place to begin.