Frequently Asked questions
FAQs
Clear answers to the questions firms ask before making a smart website decision.
1. How much does a new website cost?
Website projects are scoped based on strategy, structure, content, design, and technical requirements.
We don’t build template sites or one-size-fits-all solutions. Our work is custom, strategy-driven, and designed to operate as a long-term business system. Pricing reflects that level of work required.
Once we understand your goals and requirements, we provide a clear, fixed project quote with no vague ranges and no hidden charges later.
If you’re looking for a one-and-done, disposable website, we’re not the right fit.
If you need a site that represents your firm professionally and performs reliably for years*, we are.
* Evolution Site Management is required to maintain the website.
See Project Investment for typical service-based site investment.
2. How long does a typical website project take?
Typically, most website projects take 6 – 14 weeks, depending on factors such as:
- Scope and number of pages
- Content clarity and restructuring needs
- Custom functionality or integrations
- Responsiveness during reviews and feedback
We set expectations clearly before the project begins and maintain consistent communication throughout. You’ll always know where things stand.
3. Do you help with content and messaging?
Yes – and this is a core part of our process.
Unclear messaging is one of the most common reasons websites underperform. We help ensure your content is structured, clear, and aligned with how your customers evaluate services.
We support:
- Content organization and hierarchy
- Messaging clarity and flow
- Page-by-page intent and structure
- Clear explanations that support confident decisions
You won’t be left staring at a blank page. Content clarity is built into how we work.
4. What happens after the site launches?
We include 30 days of post-launch support to ensure stability, address final refinements, and help your team feel confident using the system.
After that, many clients continue with Evolution Site Manager, our ongoing website management service. It provides:
- Updates and security
- Performance improvements
- Content publishing support
- SEO and AEO adjustments
- Ongoing optimization and refinement
- Reliable, responsive support
This is the difference between a website that stays healthy and one that quietly degrades.
5. Do we have to sign up for ongoing website management?
Ongoing management is optional.
You’re free to manage the site internally, but many clients don’t have the time to learn or keep up with the evolving applications and systems used to maintain and optimize the site.
That said, most clients choose management once they understand the risks of unmanaged websites – including security issues, performance decline, outdated content, and unexpected breakage.
Evolution Site Manager exists to remove those concerns entirely by treating your website as a living system that requires ongoing care.
6. What if our current website just needs improvements, not a rebuild?
That’s exactly what our Optimization & Upgrades services are for.
Not every firm needs a new website. Some need targeted refinement.
We evaluate and improve areas such as:
- Speed and performance
- Navigation and user flow
- Content clarity and hierarchy
- Messaging and positioning
- Mobile experience
- UX and structural design
- SEO, AEO, and AI search readiness
- Outdated sections or pages
We’ll tell you honestly whether optimization or a rebuild makes the most sense for your goals.
7. What kind of support is included in your management plans?
Support covers everything required to keep your website stable, current, and improving.
This includes:
- Content edits and updates
- Adding or modifying pages
- Design and layout refinements
- UX improvements
- Performance optimization
- Fixes and troubleshooting
- SEO and AEO tuning
- Structured meta data updates
- Admin cleanup and system improvements
See our Evolution Management Plans for more details.
8. Do you work with any type of business?
We work best with service-based organizations where clarity, credibility, and professionalism matter.
This includes:
- Consulting and professional services
- Legal services and specialized firms
- Financial services and Insurance agencies
- Construction and real estate services
- Healthcare and Wellness providers
- Associations and membership organizations
- Agencies and firms
- Operationally complex service providers
If your website plays a meaningful role in how your business is evaluated, this approach is designed for you.
9. Can you work with a website built by another agency?
Yes – within some conditions.
We can manage or optimize an existing site if:
- It’s built on the WordPress platform
- It utilizes a Page builder we support (Elementor, WP Bakery, etc.)
- The structure is stable and maintainable
- It doesn’t rely on, out-of-date, abandoned or proprietary systems
If the foundation is too brittle or outdated, we’ll tell you upfront. Managing a site that can’t be responsibly maintained creates more frustration than value.
10. What makes Breakpoint different from other web agencies?
Most agencies focus on delivery and disappear after launch.
Breakpoint is built around long-term responsibility.
We combine:
- Strategic clarity
- Custom, high-performance builds
- Content structure support
- Ongoing management and optimization
- Clear communication
- Long-term partnership
We don’t treat your website as a project.
We treat it as a business system.
11. What’s the first step?
A focused conversation.
We’ll learn:
- Your goals
- Your frustrations
- Your website’s current state
- What matters most to your business
From there, we recommend the right path — rebuild, optimization, or ongoing management.
No jargon.
No pressure.
Just clear guidance.
Built For What Comes Next
Performance-Based Web Design built for Longevity
Change is constant – in technology, search, and user expectations. Don’t get left behind.
We provide ‘future-proof’ websites by building adaptable systems, maintaining technical health, and continuously improving user experience. The result is a site that remains relevant, resilient, and effective – not just today, but as the future evolves.