Project Investment
Custom strategy-aligned development.
Built to support growth, stability and credibility.
Our projects begin with a strategic foundation and are priced to reflect the level of care, experience, and long-term responsibility involved.
Every website is custom-designed for how your business actually operates, with investment scaling based on scope, complexity, and ongoing needs – not arbitrary packages or templates.
01
System over Site
Making An Investment
Businesses don't need a website - they need outcomes.
Investing in a custom website is an investment in how your business is perceived, trusted, and chosen.
A custom site build goes beyond web design and development – it’s the creation of a business system. The process includes strategic discovery, site architecture, content and messaging, custom design, and a tailored WordPress build that supports how your business actually operates.
It also involves recommended performance optimization, testing, launch support, and long-term management so the site continues to function as a reliable, scalable part of the business over time.
This isn’t just a marketing tool - it’s a core business asset that supports credibility, sales conversations, and long-term stability.
Management vs Maintenance
Evolution Site Manager™
Breakpoint’s Evolution Site Manager provides ongoing maintenance, security, performance optimization, content updates, analytics reporting, UX enhancements, and strategic support – all designed to keep websites evolving rather than degrading over time.
Plans require a 12-month commitment and scale from core stability (Silver) through optimization (Gold) to strategic evolution (Platinum).
Website maintenance focuses on keeping things running – updates, security patches, backups, and fixing minor issues as they arise.
02
Service Types
Service-Based Businesses
A B2B-focused web partner for new & established service-based businesses
Final scope and pricing confirmed after a focused review.
1. Professional Services
Consultants, advisors, accountants, bookkeepers, fractional executives, business & executive coaching
Typical Investment: $12,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo with 12-month commitment) – ideal for ongoing performance optimization, analytics reporting, content updates, SEO oversight, and strategic refinement.
2. Legal & Adjacent Services
Law firms, attorneys, mediation firms, arbitration services, compliance consultants, intellectual property
Typical Investment: $15,000
Recommended Plan: Evolution Platinum Plan – Strategic Evolution ($2,500/mo with 12-month commitment) – premium oversight, advanced security, strategy planning, UX optimization, and extended support, fitting firms that rely heavily on credibility and compliance.
3. Financial & Advisory Services
Wealth managers, financial planners, insurance agencies, retirement & estate planning
Typical Investment: $16,000
Recommended Plan: Evolution Platinum Plan – Strategic Evolution ($2,500/mo) – supports regulated content, trust signals, performance refinement, analytics, and proactive optimization.
4. Real Estate Services
Brokerages, property management, commercial real estate, hoa & community association management
Typical Investment: $12,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – ongoing updates, content changes, local SEO efforts, and performance tuning that align with frequent listings and service evolution.
5. Architecture, Engineering & Technical Services
Architects, engineers, environmental consultants, technical infrastructure, permitting & code compliance consulting
Typical Investment: $15,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – ongoing updates, content changes, local SEO efforts, and performance tuning that align with frequent listings and service evolution.
6. Trades & Home Services
Construction, HVAC, plumbing, electrical, restoration services, inspections & compliance checks
Typical Investment: $10,000
Recommended Plan: Evolution Silver Plan – Foundation & Stability ($1,500/mo) – essential performance optimization, mobile repair, backups, content updates, and priority support to keep lead capture and credibility running smoothly.
7. Healthcare & Wellness Providers
Private practices, clinics, therapists, specialty medical services, senior care, memory care facilities
Typical Investment: $14,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – supports evolving content, security monitoring, mobile optimization, and analytics for providers who depend on steady patient acquisition
8. Agencies & Firms
Marketing agencies, PR firms, design studios, IT service providers, brand srategists
Typical Investment: $13,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – tailored for teams that want continuous UX improvements, performance reports, and regular content refinement as offerings evolve.
9. Membership Organizations & Associations
Nonprofits, professional associations, private foundations, councils & boards, industry groups
Typical Investment: $14,000
Recommended Plan: Evolution Platinum Plan – Strategic Evolution ($2,500/mo) – robust oversight, strategy planning, and content refinement to support member workflows, events, and content growth.
10. Education, Training & Certification Organizations
Continuing education providers, certification bodies, training organizations, professional development groups
Typical Investment: $14,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – ongoing content updates, system performance, and SEO optimization to keep operational messaging and capabilities clear as services evolve.
11. Operational & Support Services
HR firms, payroll, compliance management, managed service providers, training & onboarding support
Typical Investment: $12,000
Recommended Plan: Evolution Gold Plan – Optimization & Growth ($2,000/mo) – ongoing content updates, system performance, and SEO optimization to keep operational messaging and capabilities clear as services evolve.
12. Sole-Proprietor Small Business
Independent consultant, life coach, legal practitioner, creative professional, virtual assistant
Typical Investment: $8,000
Recommended Plan: Evolution Silver Plan – Foundation & Stability ($1,500/mo) – essential performance optimization, mobile repair, backups, content updates, and priority support to keep lead capture and credibility running smoothly.
03
Our Services
Custom Web Design as a System and a Service
Every custom project is approached as the creation of a unique business system, not just a website. That means the work goes beyond visuals and pages, and focuses on how the site supports real operations, decision-making, and growth.
Outcomes that drive growth:
1. A Website That Reflects the Quality of Your Business
Clients gain a website that matches their professionalism, experience, and scale. Their site supports credibility instead of undermining it.
2. Clearer Messaging and Structure
Content is organized in a way that makes it easy for visitors to understand services, value, and next steps. This improves trust and engagement.
3. Better First Impressions With Decision-Makers
Prospective clients, boards, partners, and stakeholders encounter a site that communicates authority and reliability immediately.
4. A Website Built to Scale With the Business
The site can grow alongside the organization with new services, locations, content, or initiatives without requiring a rebuild.
5. Confidence in Your Online Presence
Clients feel confident sharing their website with stakeholders, knowing it accurately represents who they are and how they operate.
What Affects Project Cost
Site Variables:
- Size and complexity of the site system
- Number of services or offerings
- Content volume and structure
- Integrations (payments, scheduling, portals)
- Compliance or security considerations
- Ongoing management needs
The result is a website that functions as a reliable part of your business — clear, stable, and designed to support how you operate today and as you grow.
04
Maintenance-Only Services
For clients who aren’t ready for ongoing site management, maintenance-only support is available as a baseline option. Maintenance focuses on keeping the site secure, updated, and functioning properly, but does not include ongoing optimization, content support, or strategic improvements.
For most businesses, long-term site management is recommended to ensure the website continues to support growth and evolving needs. Maintenance-only support services range from $300 ~ $500 per month depending upon the site build.
Built For What Comes Next
Performance-Based Web Design built for Longevity
Change is constant – in technology, search, and user expectations. Don’t get left behind.
We provide ‘future-proof’ websites by building adaptable systems, maintaining technical health, and continuously improving user experience. The result is a site that remains relevant, resilient, and effective – not just today, but as the future evolves.