Project Investment
Custom, strategy-aligned development.
Built to support growth, stability, and credibility.
Our projects begin with a strategic foundation and are priced to reflect the level of care, experience, and long-term responsibility involved.
Every website is custom-designed for how your business actually operates, with investment scaling based on scope, complexity, and ongoing needs – not arbitrary packages or templates.
01
System over Site
Making An Investment
Businesses don't need a website - they need outcomes.
Investing in a custom website is an investment in how your business is perceived, trusted, and chosen.
A custom site build goes beyond web design and development – it’s the creation of a business system. The process includes strategic discovery, site architecture, content and messaging, custom design, and a tailored WordPress build that supports how your business actually operates.
It also involves recommended performance optimization, testing, launch support, and long-term management so the site continues to function as a reliable, scalable part of the business over time.
This isn’t just a marketing tool - It’s a core business asset that supports credibility, sales conversations, and long-term stability.
Management vs Maintenance
Evolution Site Manager™
Breakpoint’s Evolution Site Manager provides ongoing maintenance, security, performance optimization, content updates, analytics reporting, UX enhancements, and strategic support – all designed to keep websites evolving rather than degrading over time. Plans require a 12-month commitment and scale from core stability (Silver) through optimization (Gold) to strategic evolution (Platinum).
Website maintenance focuses on keeping things running – updates, security patches, backups, and fixing minor issues as they arise.
02
Service Types
Service-based Businesses
1. Professional Services
Consultants, advisors, accountants, bookkeepers, fractional executives (See Sole-Proprietor below)
Starting Investment: $12,000
Recommended Evolution Plan: Gold Plan – Optimization & Growth ($2,000/mo with 12-month commitment) – ideal for ongoing performance optimization, analytics reporting, content updates, SEO oversight, and strategic refinement.
2. Legal Services
Law firms, attorneys, mediation firms
Starting Investment: $15,000
Recommended Evolution Plan: Platinum Plan – Strategic Evolution ($2,500/mo with 12-month commitment) – premium oversight, advanced security, strategy planning, UX optimization, and extended support, fitting firms that rely heavily on credibility and compliance.
3. Financial Services
Wealth managers, financial planners, insurance agencies
Starting Investment: $15,000
Recommended Evolution Plan: Platinum Plan – Strategic Evolution ($2,500/mo) – supports regulated content, trust signals, performance refinement, analytics, and proactive optimization.
4. Real Estate Services
Brokerages, property management, commercial real estate
Starting Investment: $12,000
Recommended Evolution Plan: Gold Plan – Optimization & Growth ($2,000/mo) – ongoing updates, content changes, local SEO efforts, and performance tuning that align with frequent listings and service evolution.
5. Trades & Home Services
Construction, HVAC, plumbing, electrical, restoration
Starting Investment: $10,000
Recommended Evolution Plan: Silver Plan – Foundation & Stability ($1,500/mo) – essential performance optimization, mobile repair, backups, content updates, and priority support to keep lead capture and credibility running smoothly.
6. Healthcare & Wellness Providers
Private practices, clinics, therapists, specialty medical services, senior care and memory care facilities
Starting Investment: $14,000
Recommended Evolution Plan: Gold Plan – Optimization & Growth ($2,000/mo) – supports evolving content, security monitoring, mobile optimization, and analytics for providers who depend on steady patient acquisition
7. Agencies & Firms
Marketing agencies, PR firms, design studios, IT service providers
Starting Investment: $13,000
Recommended Evolution Plan: Gold Plan – Optimization & Growth ($2,000/mo) – tailored for teams that want continuous UX improvements, performance reports, and regular content refinement as offerings evolve.
8. Membership Organizations & Associations
Nonprofits, professional associations, industry groups
Starting Investment: $14,000
Recommended Evolution Plan: Platinum Plan – Strategic Evolution ($2,500/mo) – robust oversight, strategy planning, and content refinement to support member workflows, events, and content growth.
9. Operational & Support Services
HR firms, payroll, compliance, managed service providers
Starting Investment: $12,000
Recommended Evolution Plan: Gold Plan – Optimization & Growth ($2,000/mo) – ongoing content updates, system performance, and SEO optimization to keep operational messaging and capabilities clear as services evolve.
10. Sole-Proprietor Small Business
Independent consultant, life coach, legal practitioner, creative professional, specialty trade, virtual assistant
Starting Investment: $6,000
Single landing pages or campaign pages are scoped separately.
Recommended Evolution Plan: Silver Plan – Foundation & Stability ($1,500/mo) – essential performance optimization, mobile repair, backups, content updates, and priority support to keep lead capture and credibility running smoothly.
03
Our Services
Custom Web Design as a Service
Every custom project is approached as the creation of a unique business system, not just a website. That means the work goes beyond visuals and pages, and focuses on how the site supports real operations, decision-making, and growth.
What's included:
Discovery & Strategy
We start by understanding your business, services, audience, and goals. This phase defines what the site needs to do, not just how it should look.
Site Architecture & Structure
We plan the structure, navigation, and content flow so the site is clear, intuitive, and built around how clients actually move through decisions.
Content Structure & Messaging
Content is shaped for clarity, credibility, and usability – helping visitors quickly understand what you do, who it’s for, and how to take the next step.
Custom Design
The design is created specifically for your brand and audience, balancing professionalism, usability, and trust. No templates or pre-built themes.
Custom WordPress Development
The site is built as a flexible, scalable system using WordPress, allowing for growth, updates, and long-term stability without constant redevelopment.
Performance, Testing & Optimization
We test across devices and browsers, optimize for speed and reliability, and address technical issues before launch.
Launch & Transition Support
Launch is handled carefully, with final checks, deployment, and guidance so the site moves smoothly into real-world use.
What Affects Project Cost
Site Variables:
- Size and complexity of the site system
- Number of services or offerings
- Content volume and structure
- Integrations (payments, scheduling, portals)
- Compliance or security considerations
- Ongoing management needs
The result is a website that functions as a reliable part of your business — clear, stable, and designed to support how you operate today and as you grow.
04
Maintenance Services
For clients who aren’t ready for ongoing site management, maintenance-only support is available as a baseline option. Maintenance focuses on keeping the site secure, updated, and functioning properly, but does not include ongoing optimization, content support, or strategic improvements.
For most businesses, long-term site management is recommended to ensure the website continues to support growth and evolving needs. Maintenance services range from $300 ~ $500 / month depending upon the site build.
Built For What Comes Next
Performance-Based Web Design built for Longevity
Change is constant – in technology, search, and user expectations. Don’t get left behind.
We provide ‘future-proof’ websites by building adaptable systems, maintaining technical health, and continuously improving user experience. The result is a site that remains relevant, resilient, and effective – not just today, but as the future evolves.