Stand Out Brands
Visual Identity for the Web
Web design is not merely about creating visual appeal; it’s also a strategic tool for establishing and reinforcing brand identity. Every element of web design should be aligned with a well-thought-out brand strategy and reflect your brand’s personality and values, and appeal to your target audience.
A consistent and cohesive visual identity across your website helps users instantly recognize and connect with your brand.
- Logo & Favicon Design
- Graphic Elements & Iconography
- Custom Illustrations & Infographics
- Photography & Videography
Branding & Rebranding
At Breakpoint, branding is more than design – it’s strategic alignment. Whether you’re building from the ground up or reworking your identity, we help you create a brand that reflects your vision, communicates your values, and resonates with the clients you want to attract. Our focus is on clarity, consistency, and positioning – bringing your story into focus with messaging and visuals that feel authentic and intentional.
Logo & Favicon Design
We create clean, distinctive logos designed to last, tailored to your industry and adaptable across platforms. Each logo is crafted with purpose and built for flexibility, whether for web-only use or full print and digital application. Style guides and file packages are available to ensure consistency wherever your brand shows up.
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Exploration & Research
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Voice & Messaging Strategy
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Logo Development & Design
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Visual Identity - Business Collateral
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Brand Guidelines
Logo & Favicon
We can design a professional, scalable logo and favicon representing your brand.
Color Palette
We select a color palette that reflects your brand's personality and values.
Typography
We select two to three fonts that align with your brand tone and style for use.
Graphic Elements
We incorporate unique graphic elements, including custom icons, illustrations, and patterns.
Voice & Tone
We create content with your brand's voice and tone to ensure it aligns with your values and mission.
Visual Imagery
Professional photography and videography can be added to enhance your content.
User Experience
User-friendly, intuitive navigation makes it easy for visitors to find information and interact with your brand.
Brand Identity
Essential Elements
- Logo & Favicon:
- If you don’t already have a professional logo and favicon for your web project, we can design one that represents your brand.
- Color Palette:
- We select a color palette that reflects your brand’s personality and values and use these colors consistently throughout your website to create a cohesive look.
- Typography:
- We choose two or three fonts that align with your brand’s tone and style and use these fonts consistently for headings, body text, and other elements.
- Graphic Elements:
- We incorporate unique graphic elements such as icons, illustrations, or patterns to enhance your brand identity.
- Brand Voice and Tone:
- We help define your brand voice and tone to ensure the language and messaging aligns with your brand values and mission.
- Visual Imagery:
- We can provide professional photography and/or videography that will resonate with your target market, and boost your site’s SEO.
- Navigation and User Experience:
- We design user-friendly, intuitive site navigation and organized site layouts, making it easier for visitors to find information and engage with your brand.
