Stand Out Brands
Brand Identity for the Web
Web design is not merely about creating visual appeal; it’s also a strategic tool for establishing and reinforcing brand identity. Every element of web design should be aligned with a well-thought-out brand strategy and reflect your brand’s personality and values, and appeal to your target audience.
A consistent and cohesive visual identity across your website helps users instantly recognize and connect with your brand.
- Logo & Favicon Design
- Graphic Elements & Iconography
- Custom Illustrations & Infographics
- Photography & Videography
Logo & Favicon
We can design a professional, scalable logo and favicon representing your brand.
Color Palette
We select a color palette that reflects your brand's personality and values.
Typography
We select two to three fonts that align with your brand tone and style for use.
Graphic Elements
We incorporate unique graphic elements, including custom icons, illustrations, and patterns.
Voice & Tone
We create content with your brand's voice and tone to ensure it aligns with your values and mission.
Visual Imagery
Professional photography and videography can be added to enhance your content.
User Experience
User-friendly, intuitive navigation makes it easy for visitors to find information and interact with your brand.
Brand Elements
These brand elements are essential to your website:
- Logo & Favicon:
- If you don’t already have a professional logo and favicon for your web project, we can design one that represents your brand.
- Color Palette:
- We select a color palette that reflects your brand’s personality and values and use these colors consistently throughout your website to create a cohesive look.
- Typography:
- We choose two or three fonts that align with your brand’s tone and style and use these fonts consistently for headings, body text, and other elements.
- Graphic Elements:
- We incorporate unique graphic elements such as icons, illustrations, or patterns to enhance your brand identity.
- Brand Voice and Tone:
- We help define your brand voice and tone to ensure the language and messaging aligns with your brand values and mission.
- Visual Imagery:
- We can provide professional photography and/or videography that will resonate with your target market, and boost your site’s SEO.
- Navigation and User Experience:
- We design user-friendly, intuitive site navigation and organized site layouts, making it easier for visitors to find information and engage with your brand.
Branding & Rebranding
Breakpoint can assist you in building, renewing, or re-aligning your brand with your vision and values, and create a consistent identity that defines your unique online presence and connects you to your intended audience. We have creative strategies for incorporating your story and personalizing your message.
Logo & Favicon Design
We develop original logos that are distinct, timeless, versatile, scalable, and meaningful to your business and industry. Optional packages for web only use or print and digital files with Style Guide.
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Exploration & Research
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Voice & Messaging Strategy
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Logo Development & Design
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Visual Identity - Business Collateral
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Brand Guidelines
