Case Study
Professional Accountant Services
Services
- Logo Refresh
- Content Development
- Copywriting / Editing
- Web Design & Development
MPK Advisors & CPA's
Visit the Site: MPKAdvisors.com
MPK Advisors & CPAs is not like most traditional accountancy firms. Rather than focus on traditional compliance services, MPK specializes in forward-thinking, high-value, strategic business and not-for-profit advisory services for our engagements. Michael Klein founded the company to innovate and redefine the role of the accountant and infuse mission, purpose and knowledge into relationships with clients.
About the Project
MPK Advisors & CPA’s, a small firm providing financial advisory and accounting services, recognized the need to modernize their online presence to better reflect their mission, purpose, expertise, and professionalism. Their original website suffered from design shortcomings and contained dense, unengaging content, hindering user experience and potentially turning away interested customers.
Objectives / Goals
- Improve the visual aesthetics of the website to reflect the professionalism and competence of the accounting firm.
- Streamline the website’s content to make it more digestible, concise, and easy to understand.
- Implement interactive features and intuitive navigation to enhance user experience and encourage visitors to explore the website further.
- Optimize the website to convert visitors into leads or clients by prominently featuring the firm’s services, expertise, and contact information.
- Incorporate SEO best practices to improve the website’s search engine rankings and increase online visibility.
- Ensure that the website redesign aligns with the firm’s brand identity and values, reinforcing its reputation as a trusted advisor in the financial industry.
Challenges
- Design Deficiency: The original website lacked visual appeal and failed to convey the professionalism and competence of MPK Advisors. The outdated backgrounds and design elements did not align with the firm’s vision.
- Content Density: The website’s content was dense, highly concentrated, and difficult to read. This made it challenging for visitors to navigate through the information and understand the range of services offered by the firm.
Before
After
Our Approach
- Modern Design Revamp: Our approach focused on revamping the website’s design to align with MPK Advisors & CPAs’ professional image. We aimed to create a visually appealing interface that exuded trust, credibility, and expertise, while also ensuring ease of navigation and accessibility.
- Content Streamlining: We conducted a thorough content audit to identify key messaging points and streamline the information presented on the website. Our goal was to present the firm’s services and expertise in a clear, concise manner that would engage visitors and encourage them to explore further.
Implementation
- Visual Overhaul: Leveraging modern design principles, we redesigned the website with a clean, minimalist aesthetic that emphasized professionalism and sophistication. We utilized high-quality imagery, intuitive layouts, and strategic use of whitespace to enhance visual appeal and readability.
- Content Refinement: We restructured the website’s content, breaking it down into digestible sections and incorporating clear, concise language. We also introduced visual elements such as infographics and bullet points to aid comprehension and highlight key information.
- Interactive Features: To further enhance user engagement, we incorporated interactive elements such as contact forms, request-a-quote buttons, and client testimonial sliders. These features encouraged visitors to take action and reach out to MPK Advisors & CPA’s for their financial needs.
CONCLUSION
Through a strategic combination of modern design revamp and content refinement, we successfully transformed MPK Advisors & CPAs’ online presence, enhancing user experience and reinforcing the firm’s professional image. By prioritizing visual appeal, readability, and user engagement, we positioned the firm for continued growth and success in the competitive financial services industry.
Results
Improved User Experience
+76%
Enhanced Brand Perception
+68%
Increased Online Visibility
+83%
