Content Development
Engage, inform, and convert viewers into customers.
Content development plays a crucial role in web design as it contributes significantly to the overall value of a website. Good content enhances user engagement, communicates brand messaging, improves SEO, drives lead generation and conversion, establishes authority and credibility, and supports social media and marketing efforts. Investing in professional content development ensures that your website effectively communicates with its audience, achieves its goals, and delivers tangible value to your business.
We offer:
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Research & Development - target audience, industry trends, relevant information
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Copywriting / Editing – SEO optimized and integrated text
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Asset Curation – selected imagery, correct sizing, and optimization
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Blog Posts & Newsletters – researched, SEO optimized content
Content Strategy for the Web
Our Content Strategy is a holistic approach that encompasses various elements:
- Audience Analysis: Understanding your target audience’s preferences, behaviors, and needs helps in creating content that resonates with and engages your intended audience.
- Goals & Objectives: Our content strategy begins with defining clear goals and objectives. Whether it’s to increase brand awareness, drive website traffic, generate leads, or boost sales, these objectives guide our content creation.
- Audit & Planning: We assess existing content to identify strengths, weaknesses, gaps, and opportunities for improvement during development.
- Creation & Curation: Content creation involves generating original content that aligns with the web design strategy and meets the needs of your target audience and business goals.
- Optimization: We optimize content for search engines (SEO) and user experience (UX) to maximize visibility, engagement, and conversions.
Content Services
Breakpoint's 10 Point Process
Well-crafted content helps position a brand as an industry leader, providing valuable insights and solutions to its audience’s problems. By producing high-quality, relevant content, businesses can engage their audience, improve search engine rankings, and drive organic traffic to their websites.
1. Define Purpose, Goals & Objectives
We establish what the content aims to achieve, setting clear and measurable outcomes.
2. Determine Target Audience
We clearly identify who the content is intended for to tailor messages that resonate deeply.
3. Research & Discovery
We gather insights on industry trends, competitor strategies, and audience preferences to inform content direction.
4. Keywords Analysis
We select relevant keywords and develop a strategy to enhance visibility and search engine ranking.
5. Content Strategy
We develop a comprehensive plan that defines your brand’s voice, tone, and messaging style to achieve your brand objectives.
6. Copywriting, Proofing & Editing
We produce and edit high-quality, engaging, and relevant content that fulfills your end-users needs.
7. Asset Curation & Optimization
We choose and enhance visual or multimedia elements to complement and elevate the content.
8. Foundation, Format & Design
We determine the structural and visual setup that best presents the content.
9. SEO Optimization
We apply SEO best practices to improve content discoverability and performance on search engines.
10. Testing & Quality Assurance
We evaluate the content for functionality and user experience before and after publication to ensure engagement.
