Case Study
Professional Services
Services
- Web Design & Development
- Content Development
- Copywriting / Editing
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Sister Golf
Visit the Site: SisterGolfOnline.com
SisterGolf is the brainchild of Shella Sylla, ex-banking executive with over 18 years in the financial services industry. Shella experienced firsthand how golf can positively impact a woman’s career or business after taking up the sport early on in her banking career. However, she noticed that very few women, if any at all were taking advantage of the business development and relationship building opportunities that golf has to offer. This prompted her to create SisterGolf as a tool for helping women to learn and leverage the game of golf for business and career success.
About the Project
Our client, a leading women’s golf mentor, recognized the untapped potential of golf as a platform for fostering business relationships among women. However, her existing website failed to effectively convey this message and lacked the necessary design appeal to engage her desired target audience. With the goal of attracting women to golf as a means of professional development and networking, our client sought a comprehensive redesign that would align content and aesthetics with her purpose.
Objectives / Goals
- Improve the visual aesthetics of the website to create a modern, inviting, and visually appealing online platform.
- Refine and realign the website content to effectively communicate the benefits of golf among women for bolstering business relationships.
- Integrate interactive elements such as workshops, events, galleries, products, and memberships.
- Enhance the overall user experience by implementing intuitive navigation, responsive design, and user-friendly features.
- Increase membership sign-ups and community involvement by showcasing the value proposition.
- Elevate the organization’s online presence and brand visibility.
Challenges
- Design Dissonance: Lack of original written site content and organization.
- Content Misalignment: Site messaging and imagery misaligned with actual purpose and intent and content did not effectively communicate the benefits of the offerings.
- Lack of Engagement Features: Website lacked interactive elements to engage visitors and create conversions to memberships.
Before
After
Our Approach
- User-Centric Design Revamp: We embarked on a user-centric redesign process, focusing on creating a visually captivating website that catered specifically to women interested in golf for professional networking. Incorporating feminine aesthetics, modern design principles, and intuitive navigation, we aimed to create an inviting and inclusive online environment.
- Strategic Content Alignment: Through extensive market research and audience analysis, we identified key messaging points to highlight the benefits of golf for business relationships among women. From success stories to networking tips, we crafted compelling content that resonated with the target audience and motivated them to explore golf as a means of professional growth.
- Integration of Engagement Features: In addition to redesigning the website’s visual and textual components, we introduced interactive features such as workshops, events, charities, branded products, and memberships. These additions provided opportunities for women to actively engage with the community, participate in relevant activities, and access valuable resources to support their golfing journey.
Implementation
- Visual Redesign: Leveraging elegant typography, vibrant imagery, and a soft color palette, we revitalized the website’s aesthetics to appeal to women interested in golf. The redesign focused on creating a welcoming and inclusive atmosphere, inviting visitors to explore the opportunities available.
- Content Refinement: We reimagined the website’s content to highlight the unique benefits of golf for women in developing business relationships. From success stories to networking tips, we curated engaging content that resonated with the target audience and encouraged them to take action.
- Interactive Features: To enhance user engagement and interaction, we introduced segmented interactions such as workshops, training, charity events, and discussion forums. These features provided opportunities for women to connect with like-minded individuals, share experiences, and exchange valuable insights.
CONCLUSION
Through a strategic blend of user-centric design and compelling content alignment, we successfully transformed our client’s website into a vibrant hub for women interested in using golf for business networking. By prioritizing inclusivity and relevance, we empowered women to explore the opportunities available and embrace golf as a powerful tool for professional growth and relationship building.
Results
Increased Engagement
+76%
Enhanced Relevance
+68%
Positive Feedback
+94%
